What is Social Media and SEO?
The search industry is always abuzz about how social media can influence SEO.
Social media SEO refers to how social media activities can boost your website’s organic traffic through search engines.
It’s a topic on several case studies that never gets old.
The reason being simple: social media is important for SEO in more than one way. It not only makes your SEO activities effective but also lucrative.
Yes, social media and SEO might look different, but there’s no doubt that they help each other.
However, contrary to popular belief, social media doesn’t directly contribute to SEO.
If you study the websites that hold top-ranking positions in Google searches, you will find many of them having strong social signals.
So if you, as a marketer, are investing in a social media marketing strategy, then you are in essence also improving your chances of performing well in the search engines.
Does Google crawl and index social media profiles/pages from Facebook, Twitter and LinkedIn? Of course, it does.
Does it view a piece of content and the links published on them any different? No, it treats them like a regular HTML page of a website.
Coming to social signals, Google doesn’t take the number of social media shares or followers into consideration when ranking a web property.
Because it would be too easy for anyone to cheat the system and have an undeserving site ranked higher than a deserving one.
Also, it’s important to note that social media shares happen 24/7.
And they take place quicker than Google can catch up, which makes it difficult for the search engine giant to crawl and keep track of them.
We do not know how much data Google has access to from the major “must-login” social media sites, and we’re not sure if they use it for ranking purposes.
What we do know is social media plays an indirect role in helping people find your brand in the search engine results.
And for now, that’s all that matters.