When creating a marketing strategy you may find yourself asking why digital marketing over another more traditional form of marketing.
What are the benefits? Are there any downfalls? Is it worth the money? Is it hard? Is it fast? Will it even work?
If you are just starting out and marketing isn’t in your wheelhouse, then take some time to learn why…
…digital marketing can help you build a profitable business.
Before we can talk about why digital marketing is king, let’s first define it.
Digital marketing is an umbrella term for any type of…
…online marketing including SEO, PPC, email marketing, content marketing, and social media marketing.
If you aren’t familiar with these terms, here’s a quick breakdown.
PPC in Digital Marketing
PPC stands for “pay per click” and is attributed to Google’s search and display ads.
When you run these ads on Google, you pay a set price each time someone clicks on your advertisement.
You will need to come up with a keyword strategy that aligns with your business.
There is a lot that goes into a keyword strategy like choosing words with high search volume that have a low cost per click.
When Google users search your target keywords your ads will appear.
With PPC you have the power to create your own ads and you are also in full control of your budget.
Some keywords are relatively inexpensive per click like “men’s t-shirts” at $1.70 per click whereas…
…some are extremely expensive like “car accident lawyers” at $209 per click.
If you have money to spend, you can easily reach the number one spot on the first page of Google search.
But you will still need a strategy to make sure you are reaching the right audience and getting the highest conversion rates possible.
Remember, unqualified clicks on your ads can waste your money, so make sure the people that click are genuinely interested in purchasing your product.