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What is Social Media & SEO?

What is Social Media and SEO?

The search industry is always abuzz about how social media can influence SEO.

Social media SEO refers to how social media activities can boost your website’s organic traffic through search engines.

It’s a topic on several case studies that never gets old.

The reason being simple: social media is important for SEO in more than one way. It not only makes your SEO activities effective but also lucrative.

Yes, social media and SEO might look different, but there’s no doubt that they help each other.

However, contrary to popular belief, social media doesn’t directly contribute to SEO.

If you study the websites that hold top-ranking positions in Google searches, you will find many of them having strong social signals.

So if you, as a marketer, are investing in a social media marketing strategy, then you are in essence also improving your chances of performing well in the search engines.

Why Google Ignores Social Signals

Does Google crawl and index social media profiles/pages from Facebook, Twitter and LinkedIn? Of course, it does.

Does it view a piece of content and the links published on them any different? No, it treats them like a regular HTML page of a website.

Coming to social signals, Google doesn’t take the number of social media shares or followers into consideration when ranking a web property.

Because it would be too easy for anyone to cheat the system and have an undeserving site ranked higher than a deserving one.

Also, it’s important to note that social media shares happen 24/7.

And they take place quicker than Google can catch up, which makes it difficult for the search engine giant to crawl and keep track of them.

We do not know how much data Google has access to from the major “must-login” social media sites, and we’re not sure if they use it for ranking purposes.

What we do know is social media plays an indirect role in helping people find your brand in the search engine results.

And for now, that’s all that matters

Which Domain TLD is best for Your Business

Which Domain TLD is best for Your Business?

The word TLD Stands for Top Level Domain (TLD) is one among the domains at the very best level within the hierarchical name System of the web after the basis domain.[10] The top-level domain names are installed within the root zone of the name space.

Domain Name Registeration in Pakistan

For all domains in lower levels, it’s the last a part of the name , that is, the last non empty label of a totally qualified name . for instance , within the name www.example.com., the top-level domain is com.

Responsibility for management of most top-level domains is delegated to specific organizations by the web Governance Forum (IGF) an online multi-stakeholder community, which operates the web Assigned Numbers Authority (IANA), and is responsible of maintaining the DNS root zone.

When you build an internet site , one among your first considerations is that the name , and with it, the domain extension. within the past, businesses had only two options, .com or .net.

Although this has changed and quite thousand extensions are now available, .com still dominates the online . Does it matter? Here’s what you would like to think about .

What Is the aim of Your Website?

The top-level domain (TLD), also referred to as the domain extension or domain ending, is that the a part of the URL that comes after the dot. There are tons of extensions to settle on from, and every one identifies a category.

  • .com—the commonest extension on the online.
  • .co—Originally designated because the country code for Colombia, .co is marketed as an extension for company, corporation, or commerce. (Example: go.co)
  • .biz—common slang for business
  • .io—a location code (British Indian Ocean Territory) especially popular gaming apps. (Example: kmzcloud.com)
  • .net—designates a networking site, intended to be used by online businesses whose primary function is sharing or community. interestingly enough, most major social media sites, like Facebook, Linkedin, and Twitter, use a .com extension.
  • .org—commonly utilized by non-profit organizations
  • .us—reserved for United States-based organizations and citizens. The .us domain was once reserved just for government use, but .gov proved more popular. Some businesses are adopting it to tap into patriotic company branding.
  • .uk—for united kingdom sites
  • .ly—Originally the country code for Libya, some startups use it to finish a word for a resourceful name . (Example: bit.ly)

other than above there are some specialty domains are still rare. They include:

  • .lawyer
  • .pizza
  • .photo
  • .bargains
  • .expert
  • .Accountant

Other TLDs include .edu for educational sites, .gov for state use, and company-specific domains (example: blog.google). With numerous domains online, it’s really hard to seek out a .com name to register supported a standard name or keyword. It’s much easier to seek out a .net or an alternate extension. Because there are numerous existing .com domains, finding a suitable .com that’s available can also be time-consuming.

If you select a website ending that may not .com, you’ve got your work cut out for you. you will have to figure harder to form sure your name is memorable, among other hurdles.

In addtion to above each domain has its own price value and are available with own worth so while choose the right domain TLD must consider whats the aim of the domain that require to be served.

Cheap Domain & Hosting Provider in Pakistan

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Reason Why you need SEO Optimization

Reason Why you need SEO Optimization?

What is SEO?

SEO stands for “search engine optimization.” It’s the process of increasing your website traffic through search engine results.

This helps your website become more discoverable. When potential customers search terms related to your brand, they’ll have a better chance of learning your website and becoming a customer.

Imagine you have a fitness business. You offer dieting and workout tips on your website.

You also have an article about losing weight. With good SEO practices, a person pointed a keyword like “how to lose weight” might have a better chance of finding that article—and therefore, your brand.

That’s the power of SEO.

5 Reasons You Need to Optimize Your Website

There are plenty of reasons to learn how to optimize for changes and SEO in tandem.

First you need to know how they work together to create a leaner, more creative website.

Let’s look at five specific reasons to optimize your site directly and to frequently optimize your site over time.

1. Make your website useful for your specific audience

Marketers sometimes feel as though they’re at odds with Google. The search engine fails to rank their best content, for instance, or they see a huge drop in traffic after an algorithmic update.

In reality, though, your goals and Google’s are the same:

  • Serve up the best probable content for your viewers
  • Create a confident website user experience
  • Select content that offers major value

You just go about it in different ways. Google’s analyzing millions of websites, while you’re analyzing your specific viewer’s actions.

Google uses more than 200 ranking signals to decide which pieces of content appear on the first page of the search engine results. The algorithm pays careful attention to signs that a specific web page will give rescuers the info they seek.

When you focus on SEO, you choose main and latent semantic keywords related to search intent. You write content that people love to read and make sure you provide Meta information to help Google better understand the copy.

If you optimize your website for changes, you focus on managing visitors toward a specific goal, whether it’s joining your email list or buying one of your products. Just like Google, you want to give your audience exactly what those consumers want.

Important how to improve your website for SEO and conversions instantaneously furthers both of those goals and creates a better relationship between your site and the search engines.

2. Grow your organic traffic

The average business spends about 1 percent of its total revenue on advertising. If your business is making in $1 million per year, you might spend $10,000 on advertising. While that might seem like a small percentage, it adds up.

Some businesses, such as retail, spend significantly more on ads.Attractive organic traffic through SEO Optimization, however, is free. You have to pay to develop and support the content, but that’s not nearly as expensive as pay-per-click.

When you compare the close rate between searchers who arrive at your site via organic search and those that come via paid ads, the results are descriptive. Organic search closes at nearly 15 percent, while paid search closes at less than 2 percent.

Invest your time and, if necessary, money into growing your organic traffic. SEO Optimization might take longer, but the results last longer and result in more renovations.

3. Capitalize on existing traffic

When people visit your website, you don’t want them to poke around and leave. Instead, you want to make a lasting impression and inspire them to return. Learning how to SEO Optimization of your website for changes requires an understanding of the user experience.

Figure out how visitors navigate your site, whether they scroll down the page, and how often they click on your calls to action (CTAs). If someone signs up for your email list, you can contact them at a later date with offers, incentives, and more. You can also encourage visitors to follow you on social, visit your product pages, and read your blog posts.

Capitalizing on existing traffic helps improve your conversion rate because a higher percent of your organic traffic will convert. You know what offer your audience will respond to and how to present it to them in an appealing way.

4. Force your website to work harder

Anyone can build a website — even a beautiful website — but far fewer can create a website that reliably produces changes. After all, the average changes rate across all industries is less than 2.5 percent.

You want your audience to convert at much higher rates. To do so, you have to study your audience closely and give them what they need and expect.

If you’ve done the research and applied the data to your site, you can expect a jump in conversion rates. The people who visit your site find what they need quickly and appreciate your brand for providing it. Brand dedication results.

SEO always comes first, though. Without conveyance, you can’t have modifications. Create a site with valuable, sticky content and plenty of opportunities for visitors to convert.

5. Give your viewer’s what they want and expect

Imagine this scenario:

You have an e-commerce site that sells shoes. A customer needs a new pair of running shoes and conducts a Google search for the best shoes for runners. You’ve written a long, in-depth blog post about choosing running shoes, including brand references and information for different types of runners.

The visitor reads the article. At the end, you have a lead magnet that offers a free sizing and fit chart for runners. All the visitor has to do is sign up for your email list. You send the lead magnet directly to the visitor. A few days later, you send out a coupon code for your online store along with images of running shoes. The customer realizes you have what meets his or her needs, and the discount incentivizes an direct sale.

As you can see, SEO and change rate optimization work hand-in-hand. If you meet your audience’s expectations and help them find what they want, you’ll secure a customer.

Technical Support,

KMZ Cloud

Best Hosting Provider In Pakistan

Best Web Hosting Provider in Pakistan 2021

Are you wondering what web hosting actually is? it’s basically a service, which lets individuals or organizations publish their web-pages /websites all across the web . While publishing an internet page, the owner needs space to store essential files including HTML, documents, images, and videos. you’ll say that an internet hosting company may be a service provider that rents out servers (space) to others who wish to store these materials online

Web Hosting Services KMZ Cloud

Cheapest webs Hosting Providers in Pakistan

Best web Hosting Providers in Pakistan

It is not like that you simply cannot start any business online and may never earn, in fact, there are many legal ways to try to to this and therefore the foremost important a part of any online business is running an internet site it’s even harder in Pakistan as compared to other countries, being a Pakistani you usually need to face many problems regarding the way to start a web business thanks to lack of proper counseling you usually enter the incorrect hands. albeit an individual has done numerous courses and he knows the way to design an internet site and the way to develop an internet site cannot get the right benefit out of it.

Sometimes people grind to a halt because they might not find an authentic platform and therefore the other problems that one has got to face are thanks to poor internet banking, management, fraud, an absence of PayPal, and other ways of online banking but because of the Recent digitlization policy of state of Pakistan associated with IT Section that provide solutions to the businesses for Online Payment Gateways and wallets within the regards Bank Alflah & Habib Bank are leading Banks to supply Online Payment Gateways to gather money via Visa & Mastercards.

So, actually aside from the opposite reasons behind that only a couple of people are successful online, the most and most vital reason is that they skills to pick the authentic and valuable web hosting for them. it’s one among the chiefs and therefore the most difficult tasks you’ve got to require care of it whenever you opt to start out a web business.

As an internet owner, you want to know that web hosting is that the main task you’ve got to perform while doing online business for that purpose there are many web hosting sites available, but you’re alleged to choose for yourself wisely because all of them aren’t authentic.

 

Instead of wasting some time on finding the hosting sites for yourself in Pakistan, where you are doing not need to worry about the methods of payment anymore because the businesses that are getting to be mentioned below are top-ranked companies, trusted by numerous clients and have a positive reputation within the business of hosting.

KMZ Cloud

KMZ Cloud providing one among the simplest web hosting in Pakistan since 2017 offering quality website hosting, SSL, domain names, dedicated servers, VPS servers, Business email and a bunch of allied services. it’s great administration since 2017 and has a particularly modest VPS server. It’s ideal to start your business with KMZ Cloud trust-capable administration.Over the years, kmzcloud has successfully managed to determine its name within the vast world. Today. it’s also particularly famous for hosting WordPress.org sites. Hostbreak’s servers are found out within the US, France, Germany, and Singapore.

KMZ Cloud technical support is out there 24/7. For your ease, someone from their team will always be available to guide you thru the whole proces.The company offers free migration. KMZ Cloud professional team can shift an internet site from the previous host on to Hostbreak with no extra charges.

It might be concluded that KMZ Cloud is a superb option not only for newbies but also for professionals. it’s indeed one among the most cost effective web hosting providers within the market. KMZ Cloud provides its services in exchange for fewer money, they’re known to never compromise on quality performance and security.

3 Best Website Builders for Small Businesses

Every business needs an online presence, and having a website is a great first step to achieve that. Your site will be the front door to your business, playing a significant role in creating strong first impressions.

Nowadays, even the smallest companies can afford to build a website of their own. Website builders make it easy to create any site a business might need — from a one-page website to a full-blown eCommerce store.

However, with so many options available, you need to pick one that can accommodate your needs. In this article, we have compiled a list of the best website builders on the market, along with their pros and cons, to help you make the best decision.

  1. WordPress

There are two versions of WordPress available – the self-hosted one WordPress.org and the website builder itself WordPress.com.

While you won’t get as much freedom as building a website from scratch, WordPress.com offers plenty of tools and plugins to get your new business website up and running. Unlike its counterpart, WordPress.com is fully-hosted. It’s designed for all types of websites in mind — from personal blogs to full-blown online stores. Hence why so many professional businesses choose WordPress as their go-to website builder.

There is a free plan available that lets you pick from a number of different themes for your site. You’ll also get a free SSL certificate and 3 GB of storage.

Paid plan options are also available, starting from $4/month for a Personal plan all the way up to $45/month for an eCommerce plan, designed specifically with online stores in mind.

However, if you’ll ever want to migrate your website to a powerful CMS such as WordPress.org, that can be easily done without much hassle. If you’ll be looking for a reliable web hosting solution, you will not go wrong by choosing KMZCloud.

Pros

Known for an extensive library of plugins and tools, which opens even more customization for your website

WordPress is highly popular, so there are a lot of communities and tutorials available to help you get familiar with the platform

Plenty of online guides and tutorials in case you get stuck, that features a wide community of users

Cons

Only paid plans have the option to install plugins and the ability to edit back-end code

When using the free version, you’ll have to keep the WordPress subdomain and ads

  1. Shopify

Shopify is a popular website builder that specializes in creating eCommerce websites. More than one million businesses use Shopify as a way to sell their products online, as it has everything you need to create a beautiful and functional online store.

For starters, Shopify has more than 70 themes that are categorized into many different business industries, such as Electronics, Food & Drink, Sports & Recreation, and Furniture.

It also offers plenty of eCommerce features to help you run your online store. For example, you can install more than 100 payment gateways, set up a drop shipping business, create email templates, and translate your site into different languages.

Unfortunately, this website builder does not have a free plan, and its pricing is quite high. You do get a free trial for 14 days, but after that, you’ll have to subscribe to one of its three plans — Basic Shopify for $29/month, Shopify for $79/month, or Advanced Shopify for $299/month.

The low-tier plan should be enough for a small business, with features like unlimited products, discount codes, an SSL certificate, and 24/7 support.

If you need the advanced report builder and third-party calculated shipping rates, feel free to purchase the Advanced Shopify plan. However, note that the shipping rate calculator only works for stores that are based in the US and Canada.

Pros

Includes extensive documentation, making it easy for everyone to master this website builder

The Shopify App Store has tons of apps that can improve your online store — there are tools to improve your store design, marketing, orders and shipping, and so on

Complete built-in eCommerce features, from payment options to customer reports

Integrates well with other platforms like Facebook and Amazon, so you can easily sell your products on multiple channels

Cons

There’s an extra transaction fee if you use third-party payment providers like PayPal

It is relatively expensive compared to other website builders, which can be a downside for small business owners

 

  1. Wix

Wix is one of the most popular website builders, with over 145 million registered users.

Upon signing up, Wix’s Artificial Design Intelligence will ask you several questions, like the type of website you’re building, what features you want to include, and the overall theme of the website. Once finished, ADI will generate a few templates, and you just need to choose the one you like the most.

As such, thanks to ADI, creating a website is quick and easy. You don’t have to spend time thinking about the layout and design, thus allowing you to focus more on your business.

If you prefer a more personal touch, choose the template yourself. There are more than 300 free templates available, and they’re specifically catered to different businesses and industries. For example, there are templates for dog daycare centers, locksmith businesses, and electronic artists.

Wix’s editor is easy to use, too — the essential settings like menus, pages, and a blog manager are on the left, while the element editor toolbar can be found on the right. Should you need to tweak other settings like social sharing and admin permissions, you can easily go to the Settings menu found in the top toolbar.

A free plan is available for Wix, but your website will include ads and use a Wix subdomain. Meanwhile, for its premium plans, Wix offers two categories — Website and Business & eCommerce. The former category ranges from $4.50 to $24.50/month, while the latter ranges from $17 to $35/month.

Depending on the type of business you are going for, you should pick a plan that suits your small business best. The Business & eCommerce plans are perfect for those who want to create an online store, while the Website plans can be used to create regular business websites.

Pros

Equipped with ADI, you can have your website up and running in no time

A wide variety of templates specific to your type of business.

Lots of additional features, such as slider galleries, a Spotify player, Google Maps, and social sharing buttons

Cons

Once your website is published, it’s impossible to change the template. If you want to have a different design, you need to start all over again

You need to upgrade to at least the Combo plan for $8.50/month in order to have an ad-free website

Protecting Your Reputation by Protecting Your Email

Your online reputation is one of your most precious possessions. Because of this, you need to do everything in your power to protect it. The problem is that the more powerful your reputation becomes online, the more that people with bad intentions want to take control of it and use it for their own purposes. Nowhere is this easier online than email.

Email started as a trust system. I trust the email server I used to send my email. It trusts any number of servers to help deliver the email along the way. The recipient of my email trusts their email server.

In the beginning, email didn’t necessarily go from you to your server, to your recipient’s server, to your recipient. The internet was still fragile, so email was designed to hand mail to any server and trust that that server would either deliver it, hold it until it could deliver it, or hand it off to another server for delivery. Trust, however, has a price, and once bad people figured out that email was based on trust, they started making us pay that price.

Because bad people figured out they could send emails that look like they are coming from anyone on the Internet, people much smarter than me knew they had to do something to secure our email system. If someone could send you an email that said it was from your mom, and that email contained a link to show you cute puppies, you trusted that it was from your mom, so you clicked the link; thus Phishing was born.

These days, email is a lot more secure. The smart good people have figured out ways to build technologies like Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM). These systems help protect emails by protecting who can send emails for a given domain. If you have SFP and DKIM setup, most email servers will recognize them and use them to make sure that the email it just received that SAID it was from you, actually IS from you.

The biggest problem with SPF and DKIM is that they are not easy to setup. To configure them, you need to understand DNS and how to create specific types of records. This has hampered the widespread adoption of these concepts in the past.

Thankfully, these days, there are good hosts like KMZCloud.com out there that set them up for you automatically. When you set up a domain on a good host, one of the things they do is not only set up your mail system but also set up SFP and DKIM to protect others from fraudulently sending emails that look like they come from you.

If your host does not automatically set up DKIM and SPF for you then all is not lost. There are many good tutorials available and with some time, you can set them up yourself. There are even online checkers you can use to make sure you have done it correctly.

Or, if you’ve got better things to do with your time than figure out DNS, you can host with a host like KMZCloud.com. Your call.

Create Subdomains in cpanel

Creating a Sub domain in Cpanel

 

If this feature is allowed by your web hosting provider, you can make as many Sub domains in your Cpanel. Sub domain is a new domain and it will add at your main domain like billing.kmzcloud.com. ‘billing’ is a sub domain of “kmzcloud.com.”

 Please follow below steps so that you can make sub domain in your Cpanel.

 Step-1:

Login to your Cpanel > Domains section > Sub domains menu:

Step-2:

Enter the following details:

Sub domain: Desired Sub domain name.

Domain: Choose the desired domain name in which you want to create the sub domain.

Document Root: Root directory for your sub domain (it should be /public_html/sub domain)

 

Step-3:

 Click on Create:

Your sub domain will be created.

We hope that the above article was beneficial for you. If you liked it please give us a thumbs up,

Technical Support,
KMZ Cloud.

Add a MySQL Database in cPanel

Add a MySQL Database in CPanel

A database is an organized collection of data, stored and arranged into rows and columns. MySQL is a Relational Database Management System (RDBMS) open source and it uses Structured Query Language (SQL). SQL is used for adding, accessing and managing content in a database.

The following article explains how to add a MySQL database in cPanel. You can use cPanel’s built-in MySQL database interface to add new MySQL databases. This procedure must be performed as the user for the domain, rather than as the administrator. Before you create the database, you must ensure the MySQL service is running.

To Create MySQL Database in Cpanel, please follow the below steps:

Step-1:
Log into Cpanel > click on the MySQL Databases menu in the Databases section.

Step-2:
Find the Create New Database option > click on the Create Database button

Step-3:

The database is created now.
MySQL User should be created and assigned to the desired database with ALL privileges.

To create a MySQL User,
Click on Add New User and choose the username you wish to assign to the database. Once done, It is highly recommended to use the built-in Password Generator to make it secure. Save the password, as you will need it to connect and maintain the database.

Step-4:
Now, simply click on the Create User button to finish the process:

Step-5:
Now we have created MySQL Database and MySQL User.
Now we need to assign MySQL User to the database and set privileges.
Find the Add User to Database section and make sure that you choose the correct Database and User.
Once done, simply click on the Add button.

Step-6:

Now, set correct privileges to the MySQL User.
Select the appropriate database permissions for the user and click Make Changes button:

Step-7:
To check this, you can simply go back to the MySQL Databases menu and check the Current Databases section:

We hope that the above article was beneficial for you if you liked it please give us a thumbs up.

Technical Support,
KMZ Cloud