Every business needs an online presence, and having a website is a great first step to achieve that. Your site will be the front door to your business, playing a significant role in creating strong first impressions.
Nowadays, even the smallest companies can afford to build a website of their own. Website builders make it easy to create any site a business might need — from a one-page website to a full-blown eCommerce store.
However, with so many options available, you need to pick one that can accommodate your needs. In this article, we have compiled a list of the best website builders on the market, along with their pros and cons, to help you make the best decision.
There are two versions of WordPress available – the self-hosted one WordPress.org and the website builder itself WordPress.com.
While you won’t get as much freedom as building a website from scratch, WordPress.com offers plenty of tools and plugins to get your new business website up and running. Unlike its counterpart, WordPress.com is fully-hosted. It’s designed for all types of websites in mind — from personal blogs to full-blown online stores. Hence why so many professional businesses choose WordPress as their go-to website builder.
There is a free plan available that lets you pick from a number of different themes for your site. You’ll also get a free SSL certificate and 3 GB of storage.
Paid plan options are also available, starting from $4/month for a Personal plan all the way up to $45/month for an eCommerce plan, designed specifically with online stores in mind.
However, if you’ll ever want to migrate your website to a powerful CMS such as WordPress.org, that can be easily done without much hassle. If you’ll be looking for a reliable web hosting solution, you will not go wrong by choosing KMZCloud.
Known for an extensive library of plugins and tools, which opens even more customization for your website
WordPress is highly popular, so there are a lot of communities and tutorials available to help you get familiar with the platform
Plenty of online guides and tutorials in case you get stuck, that features a wide community of users
Only paid plans have the option to install plugins and the ability to edit back-end code
When using the free version, you’ll have to keep the WordPress subdomain and ads
Shopify is a popular website builder that specializes in creating eCommerce websites. More than one million businesses use Shopify as a way to sell their products online, as it has everything you need to create a beautiful and functional online store.
For starters, Shopify has more than 70 themes that are categorized into many different business industries, such as Electronics, Food & Drink, Sports & Recreation, and Furniture.
It also offers plenty of eCommerce features to help you run your online store. For example, you can install more than 100 payment gateways, set up a drop shipping business, create email templates, and translate your site into different languages.
Unfortunately, this website builder does not have a free plan, and its pricing is quite high. You do get a free trial for 14 days, but after that, you’ll have to subscribe to one of its three plans — Basic Shopify for $29/month, Shopify for $79/month, or Advanced Shopify for $299/month.
The low-tier plan should be enough for a small business, with features like unlimited products, discount codes, an SSL certificate, and 24/7 support.
If you need the advanced report builder and third-party calculated shipping rates, feel free to purchase the Advanced Shopify plan. However, note that the shipping rate calculator only works for stores that are based in the US and Canada.
Includes extensive documentation, making it easy for everyone to master this website builder
The Shopify App Store has tons of apps that can improve your online store — there are tools to improve your store design, marketing, orders and shipping, and so on
Complete built-in eCommerce features, from payment options to customer reports
Integrates well with other platforms like Facebook and Amazon, so you can easily sell your products on multiple channels
There’s an extra transaction fee if you use third-party payment providers like PayPal
It is relatively expensive compared to other website builders, which can be a downside for small business owners
Wix is one of the most popular website builders, with over 145 million registered users.
Upon signing up, Wix’s Artificial Design Intelligence will ask you several questions, like the type of website you’re building, what features you want to include, and the overall theme of the website. Once finished, ADI will generate a few templates, and you just need to choose the one you like the most.
As such, thanks to ADI, creating a website is quick and easy. You don’t have to spend time thinking about the layout and design, thus allowing you to focus more on your business.
If you prefer a more personal touch, choose the template yourself. There are more than 300 free templates available, and they’re specifically catered to different businesses and industries. For example, there are templates for dog daycare centers, locksmith businesses, and electronic artists.
Wix’s editor is easy to use, too — the essential settings like menus, pages, and a blog manager are on the left, while the element editor toolbar can be found on the right. Should you need to tweak other settings like social sharing and admin permissions, you can easily go to the Settings menu found in the top toolbar.
A free plan is available for Wix, but your website will include ads and use a Wix subdomain. Meanwhile, for its premium plans, Wix offers two categories — Website and Business & eCommerce. The former category ranges from $4.50 to $24.50/month, while the latter ranges from $17 to $35/month.
Depending on the type of business you are going for, you should pick a plan that suits your small business best. The Business & eCommerce plans are perfect for those who want to create an online store, while the Website plans can be used to create regular business websites.
Equipped with ADI, you can have your website up and running in no time
A wide variety of templates specific to your type of business.
Lots of additional features, such as slider galleries, a Spotify player, Google Maps, and social sharing buttons
Once your website is published, it’s impossible to change the template. If you want to have a different design, you need to start all over again
You need to upgrade to at least the Combo plan for $8.50/month in order to have an ad-free website